GVSU students find success at advertising competition
Six Grand Valley State University students made up three of the four winning teams at this year’s Yardsticks advertising competition in Grand Rapids on Oct. 23. The top 10 finalists in the event also included students from Kendall College of Art and Design, Calvin College and Davenport University. In the competition, students were given the same creative brief by the client, Bagger Dave’s Legendary Burger Tavern, and had to develop an advertising campaign to present to a board of professional judges. Winners of the competition will work with the client and the director of the competition, Frank Blossom, to turn their concepts into an actual campaign. The competition was previously known as The Creative Smackdown and is now in it’s 13th year of operation.