Advertising Team makes history with GV’s first district AAF win
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Last month, the Grand Valley State University Advertising Team made university history after winning its division in the District 6 American Advertising Federation National Student Advertising Competition. With 20 universities from Michigan, Indiana and Illinois combined competition at the competition in early April, the District 6 competition was one of the largest NSAC competitions in the nation.
25 advertising/PR majors from GVSU worked for two semesters on the required task for the competition – an advertising campaign for Nissan.
“This has been a crazy ride,” said Patrick Vander Kolk, the team’s account executive, in a press release. “Our team has invested over 10,000 hours the past 32 weeks toward this end, and it’s surreal to think that all of those hours paid off. From day one, the 25 of us have believed that our ideas can add value to the Nissan brand. From day one, the 25 of us have believed that our ideas can add value to the Nissan brand. I’m glad the judges recognized that today.”
With affiliate professor Frank Blossom as advisor and coach, the GVSU team was made up of five student presenters – Vander Kolk, Amanda Villarreal, Gabriel Carter, Ashlie Wignet and Elizabeth Miedema – who pitched the campaign to judging teams comprised of advertising professionals and Nissan marketing executives.
The team will present again in Austin, Texas at the National Championship this week.
“Words cannot express how proud I am of every single member of our team,” Vander Kolk said. “It’s a competitive district, and we have shown yet again that the caliber of students at Grand Valley can hang with anyone. And we’re not done yet. We’re planning on bringing home first place from the national competition this June.”
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Pictures of the Year 2012-2013
Courtesy Photo/Joe Kargula and Erik Peterson run the Marathon leg of the Ironman Triathlon
GVL / Robert Mathews Quarterback Heath Parling (12) leading the offense past Notre Dame College.
GVL / Eric Coulter Senior Jake Isaacson placed eigth in the Spartan Invitational. Isaacson's time of 25:04 was the highest among Division II athletes.
GVL/Jessica Hollenbeck Student Senate President Jack Iott speaks to the assembly during Thursday's meeting.
Courtesy / gvsu.edu President Haas and Montcalm Community College President Robert C. Ferrentino sign the transfer agreement
Courtesy Photo/ GVSU Athletic Department Sophomore Chris Cunningham lines up a putt at a past match.
Courtesy Photo / GVSULakers.com Andrew Darrell prepares to return the serve earlier this season.
GVL / Jessica Hollenbeck President Haas cooks pancakes during Family Weekend's "Pancakes with Presidents".
GVL / Jessica Hollenbeck President Haas cooks pancakes during Family Weekend's "Pancakes with Presidents".
GVL / Archive Forward Briauna Taylor (31) chases down a lose ball in a game last season
Courtesy Photo / Dean Breest Sophomore Allyson Winchester was named the GLIAC Women's Cross Country Athlete of the Year after finishing first with a time of 20:48.8.
GVL / Archive GVSU's Breland Hogan rises and fires over three defenders last season.
GVL/Bo Anderson Briauna Taylor leads the fast break during a game earlier this season.
GVL / Robert Mathews Associate Vice President for Facilities Planning, James Moyer, leading a walk through of the Mary Ideam Pew Library
Courtesy Photo / GVSU DII Men's Hockey Jeremy Christopher chases down a puck during a matchup last season.
GVL / Bo Anderson Students and faculty danced under the spectacular light show in the Devos Place Ballroom
GVL / Robert Mathews Martin L�wenberg, holocaust survivor, speaking at the Genocide Awareness Night presentation in the Grand River Room.
Courtesy / Dean Breest Senior Sam Lockhart finishes her indoor career with two individual national championships in weight throw and shot put at the 2013 National Championships.
Archive / Robert Mathews Giancarlo Brugnoni (40) rounding the bases during a previous game.
GVL/Bo Anderson Seniors Christ Koppenaal, Bill Madsen, and Mitch Weber measure the exterior of the Wesley House as part of an energy audit.
GVL / Robert Mathews Senior Anthony Campanella pitching against Tiffin University during the Lakers double header.
GVL / Eric Coulter Brother Jed Smock, a member of Campus Ministry USA, speaks with fervor to a student. Many students, all with differing views, came to watch the Campus Ministry members speak.
GVL / Sean Mouton A passing walker stops to admire some recently constructed pieces of Art Prize 2012.
GVL Archive Senior Nick Gunthorpe follows through and watches his shot at the Ardenson last year. This weekend the team will be playing in South Haven.
GVL / Bo Anderson GVSU's Katie Martin points to her teammate after safely reaching second base.
GVL / Robert Mathews Mary Idema Pew Library Learning and Information Commons under construction.
GVL / Archive The Grand Valley Rowing Team during Spring Training in Florida last spring.
GVL / Robert Mathews Judge Glenda Hatchett, keynote guest for Monday's King celebration, speaks in the Grand River Room in Kirkhof.
GVL / Robert Mathews Judge Glenda Hatchett, keynote guest for Monday's King celebration, speaks in the Grand River Room in Kirkhof.
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