FOOTBALL FRENZY
Study finds that American viewers will have watched the Super Bowl on more than just a TV.
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Well, Grand Valley State University, it’s that time of year again; the time of year when friends, relatives and enemies gather around the television to watch one of the biggest sporting events of the year, sip on a couple legal beverages and critique the craziest advertising campaigns businesses have to offer.
It is that one, unique time in American culture that allows for sports fanatics and regular old folks to bet on whether the Star Spangled Banner will be under or over on length, or put down $10,000 on who will win a coin toss.
Much like every widespread, national pastime in the Information Age (re: presidential election campaigns, broadcast news, reality TV) what was once one of the largest television spectacles of the year has now been transformed into a smartphone-checking, tablet-viewing, computer-searching cacophony of technology.
How will you be watching this year’s Super Bowl?
If you are between the ages of 18 and 34, chances are you will be watching the game with the help and guidance of at least one other device.
In an annual study done by Grand Rapids’ own multi-platform branding firm Hanon McKendry, researchers found that for those sports-lovers between ages 18 and 34, 93 percent will watch the game on TV. 59 percent of that same demographic will watch the game accompanied by a computer, 47 percent with a smart phone, and 39 percent on a tablet.
But what does that mean for you and I? The same thing all of this rapidly advancing technology has meant in every other facet of our lives as Millennials – you can chose to let the over-the-top surge of information develop into a kind of OCD that shrouds every ounce of your human participation, or you can spend your Super Bowl in the moment.
Because isn’t that moment what this is all really about? The nostalgia and security of gathering around the TV screen with friends, taking in each play, and high-fiving eachother until our hands hurt and our voies rasp. So, this Super Bowl, if you let technology be the thing that drives you and your friends apart, remind eachother that there’s nothing out there more simple and more sincere than football, TV and beer to bring you back together,
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Pictures of the Year 2012-2013
Courtesy Photo/Joe Kargula and Erik Peterson run the Marathon leg of the Ironman Triathlon
GVL / Robert Mathews Quarterback Heath Parling (12) leading the offense past Notre Dame College.
GVL / Eric Coulter Senior Jake Isaacson placed eigth in the Spartan Invitational. Isaacson's time of 25:04 was the highest among Division II athletes.
GVL/Jessica Hollenbeck Student Senate President Jack Iott speaks to the assembly during Thursday's meeting.
Courtesy / gvsu.edu President Haas and Montcalm Community College President Robert C. Ferrentino sign the transfer agreement
Courtesy Photo/ GVSU Athletic Department Sophomore Chris Cunningham lines up a putt at a past match.
Courtesy Photo / GVSULakers.com Andrew Darrell prepares to return the serve earlier this season.
GVL / Jessica Hollenbeck President Haas cooks pancakes during Family Weekend's "Pancakes with Presidents".
GVL / Jessica Hollenbeck President Haas cooks pancakes during Family Weekend's "Pancakes with Presidents".
GVL / Archive Forward Briauna Taylor (31) chases down a lose ball in a game last season
Courtesy Photo / Dean Breest Sophomore Allyson Winchester was named the GLIAC Women's Cross Country Athlete of the Year after finishing first with a time of 20:48.8.
GVL / Archive GVSU's Breland Hogan rises and fires over three defenders last season.
GVL/Bo Anderson Briauna Taylor leads the fast break during a game earlier this season.
GVL / Robert Mathews Associate Vice President for Facilities Planning, James Moyer, leading a walk through of the Mary Ideam Pew Library
Courtesy Photo / GVSU DII Men's Hockey Jeremy Christopher chases down a puck during a matchup last season.
GVL / Bo Anderson Students and faculty danced under the spectacular light show in the Devos Place Ballroom
GVL / Robert Mathews Martin L�wenberg, holocaust survivor, speaking at the Genocide Awareness Night presentation in the Grand River Room.
Courtesy / Dean Breest Senior Sam Lockhart finishes her indoor career with two individual national championships in weight throw and shot put at the 2013 National Championships.
Archive / Robert Mathews Giancarlo Brugnoni (40) rounding the bases during a previous game.
GVL/Bo Anderson Seniors Christ Koppenaal, Bill Madsen, and Mitch Weber measure the exterior of the Wesley House as part of an energy audit.
GVL / Robert Mathews Senior Anthony Campanella pitching against Tiffin University during the Lakers double header.
GVL / Eric Coulter Brother Jed Smock, a member of Campus Ministry USA, speaks with fervor to a student. Many students, all with differing views, came to watch the Campus Ministry members speak.
GVL / Sean Mouton A passing walker stops to admire some recently constructed pieces of Art Prize 2012.
GVL Archive Senior Nick Gunthorpe follows through and watches his shot at the Ardenson last year. This weekend the team will be playing in South Haven.
GVL / Bo Anderson GVSU's Katie Martin points to her teammate after safely reaching second base.
GVL / Robert Mathews Mary Idema Pew Library Learning and Information Commons under construction.
GVL / Archive The Grand Valley Rowing Team during Spring Training in Florida last spring.
GVL / Robert Mathews Judge Glenda Hatchett, keynote guest for Monday's King celebration, speaks in the Grand River Room in Kirkhof.
GVL / Robert Mathews Judge Glenda Hatchett, keynote guest for Monday's King celebration, speaks in the Grand River Room in Kirkhof.
Upcoming Events
All day | The 5th Annual Scholarship of Teaching & Learning Academy
All day | GVSU Men's Golf at NCAA Div II Championship
6:30 pm | Broadway Theatre - Anything Goes
All day | The 5th Annual Scholarship of Teaching & Learning Academy
All day | GVSU Men's Golf at NCAA Div II Championship
6:00 pm | Academic and Student Affairs Faculty and Staff Retirement Celebration
All day | GVSU Men's Golf at NCAA Div II Championship
7:30 am | GVSU Downtown Toastmasters
11:00 am | GVSU Track & Field at NCAA Championships
5:30 pm | MBA Information Meeting: Holland
7:00 pm | Failure Lab
No events for Thu
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- Subleaser need in Campus View this Summer. Can move in any day. Rent is 335 a month. Contact ...
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